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Maison Danel’s Pandemic Pâtisserie Pivot

Rewrapping a refined European experience in classy to-go packaging.

Square has the tools to run your business—even when it’s not business as usual. To help businesses make the shifts they need, Square partnered with Zagat Stories to tell the stories of Square sellers navigating the current pandemic and planning for what comes next.

David and Danel de Betelu missed the classic pâtisserie experience they knew so well from living and traveling in France. So they decided to open one in San Francisco. Four weeks after the grand opening of Maison Danel, the pandemic shut everything down. How do you take the experience of afternoon tea with classic French savories and pastries, and make it appealing for takeout? All you need is little design wizardry and a lot of willingness to experiment with new and evolving technology.